Why free translation tools are a false economy for your business

Free on-line translation tools such as Google Translate and Babelfish have become well known in recent months. They appear to offer an easy solution to business owners who can integrate the automated translation tool into their existing website, so that visitors from abroad can just click on their country flag and get the webpage translated in about 10 seconds. We have done some research and checked out a few hotel websites in the South-West who are currently using an on-line translator such as Google or Babelfish and the results were interesting, to say the least.

You can see some quotes we found on the robot above.

While automated translation tools are free, they are, in fact,weakening your brand and your marketing & promotional tools, and most importantly, they can actually put-off potential customers. To get it right, to make it profitable, speak to a human.

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