Website Translation Services

With the rapid development of internet services and device technologies, the online world is becoming more and more accessible to people around the globe. Country borders no longer pose barriers to international trade and this presents a huge opportunity for businesses to reach more potential customers, not only on their home turf, but abroad as well. Translating your website is a great way of broadening your reach and tapping into new markets.

Be relevant

Speaking to your potential customers in their language is not only polite, it makes good business sense. Whether you are selling a product or service, or want to grow your user base, your offering has to be relevant for the target market – it has to be understood. Studies have shown that people are six times less likely to buy from a website that is not presented in their mother tongue. Similarly, if your social media platform or cloud-based software is not available in the language of its users, it doesn’t make for a great user experience.

Be found

Relevance also matters when it comes to SEO:

  • When people search the web in their country, search engines will favour websites in that country’s language and display them further up in the search results.
  • People may choose in their settings to only display search results in their own language.
  • People search the internet in their own language. If you sell paper cups, but a potential Germany buyer searches for Pappbecher, then it’s unlikely that your English website will show up in search results.

We have extensive experience in website translation into German, French and UK English. We work with professional translators and proofreaders and our project managers are native speakers of the language they manage.

To find out more about website translation and how we can help you internationalise your website, please get in touch.

Website Translation Blog

Sarah Wheldon translation project manager

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