Blog translation for multilingual websites

For many companies, their blog has become an important element of their inbound marketing efforts. Blog articles are a great way of providing useful information for prospective buyers and existing customers in overseas markets, all the while creating organic traffic to your website.

If your company is currently trading internationally or is looking to increase its organic reach in other countries, translating your blog could be a great way to capture search traffic, help customers to find you online and build trust in your brand by providing content that’s relevant and helpful.

Here at AJT, we have extensive experience in translating English, German and French blog content. From discussing intricate elements of electrical engineering software to articles promoting environmental sustainability; from destination marketing to discussing the latest developments in big data and machine learning, we work with a large variety of companies who are communicating with their international prospects and customers through their company blogs.

Our blog translation process starts with a conversation about your brand, your distinct tone of voice, your buyer personas and any focus keywords that you want to be found for. Just like copywriters, our translators then take your brief and adapt their translation style to your particular guidelines.

Our aim is not just to help you translate your content but also to advise you on the suitability of your content for the markets you are trying to reach and whether it might need to be adapted to make it culturally appropriate and relevant.

Every company is different, some post a new blog every day, some weekly, some monthly. Our blog translation services are charged on a per-word basis, and the word price will depend on the complexity of the subject matter and turnaround times. If you would like to find out more about our blog translation services, or discuss whether translating your blog is the right thing to do for your company, please get in touch and we’d be happy to arrange a call.

Just a few examples of the blog translation services we have provided for our clients recently:

  • Regular blog translations from German to English for an Austrian shoe fashion brand
  • Regular blog translations from English to German for an international marketing automation software
  • Regular blog translation from English to French and German for a social media management software
  • Regular blog translations from English to French and German for an electrical engineering software
  • Regular blog translations from French into German for an executive search company
  • Regular blog translations from German into English for a manufacturer of historical camera lenses