The Carlton Hotel: English to German translation, copywriting & SEO

The Carlton Hotel: English to German translation, copywriting & SEO

The Carlton Hotel is a stylish boutique hotel in Newquay, Cornwall, wonderfully positioned between the world famous Fistral Beach and the historic Newquay Harbour.

The hotel’s focus has always been on luxury, comfort and tranquillity, and the charming 19th Century house lends itself to this perfectly with its glorious architecture, individually styled rooms and characteristic lounges.

It’s a busy, family ran business and, with an eye on maintaining their competitive edge, they came to us to improve their on-line visibility to the affluent German market.

We were asked to create a German page, within their main website, highlighting the key offerings of the hotel as well as the surroundings areas, in a tone of voice that would reflect the hotel’s distinctive style and engage with their their on-line visitors.

However, optimising the webpage for search engine traffic was a key part of the project too. So, we researched the top Cornish destinations and attractions for German tourists and created content to reflect this.

To further aid the web page’s visibility we wrote content for a Google Ad-Word campaign targeting search terms popular with the German target market.

To find out more about The Carlton Hotel visit

AJT gave us much more than just translation, by visiting the hotel I felt they really understood our passion and the hotel’s distinctive style, which came across perfectly in the translation, just as if I had written it myself.

Debbie Rouse
Owner, The Carlton Hotel

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