• Destination marketing for Cornwall

The Customer

UrlaubCornwall promotes Cornwall to German-speaking visitors. Taking destination marketing to the next level, the website was set up in 2010 with the aim to make it the face of Cornwall in Germany by showing the best that’s on offer here. Visitors can learn about the best accommodation, restaurants, activities and attractions in Cornwall. Far from being a generic guide, UrlaubCornwall offers unique insights into Cornish life, culture and landscape. The site has been recently expanded to include a ‘Made in Cornwall’ section which showcases Cornish-made products.

German website translation and keyword research

Before founder Niall MacDougall set up UrlaubCornwall, he ran The Rosemary B&B in Falmouth, for which we had carried out a website translation into German. When he then approached us with his new venture of marketing Cornwall specifically to German visitors, we were very excited to be involved. We have worked with Niall for the last 4 years providing German translations for his website as well as his ever-growing blog. Our work involves regular keyword research, especially long-tail keywords for blog content. Traffic to the site has been growing significantly year on year and UrlaubCornwall features on page one of Google search results for most of the commonly searched for terms in German, which is a testament to his clearly  structured process for SEO optimisation and tailored content creation.

Niall MacDougall

We started UrlaubCornwall with the aim of becoming the face of Cornwall in German speaking Europe. To do this we needed to produce a website that portrayed exactly what we wanted to say to this hugely important market for Cornwall and the South West. Anja Jones Translation have worked with us from the start and produced excellent translations which have only ever received complimentary reviews. They have also undertaken research for us in areas of German culture and more complex issues of language in the tourism business.

Niall MacDougallOwnerUrlaubCornwall