Why open communication and collaboration lead to better translation outcomes “The whole is greater than the sum of its parts” – Aristotle’s famous quote is as relevant and pertinent in the localisation industry as it is in any other field. When strategists, marketers and sales teams work together with their translation providers in a collaborative
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Why scrimping on translation services might hamper your export journey Your first step into export can feel risky. Don’t try to mitigate that risk by buying cheap translation services. Here at AJT, we speak to a lot of first-time exporters, who are excited and passionate about the prospect of reaching new customers in new markets.
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Translation is to be understood in a foreign market, localisation is to belong Translation or localisation? At a recent workshop organised by the Department of International Trade (DIT), we noticed a real shift from talking about ‘translation’ to talking about ‘localisation’ services. So what’s the difference? Translation is actually just one part of localisation. While translation
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Focus on export: The 5 most common misconceptions and pain points around localisation Exporting is a great way for businesses to grow and increase their sales. But not surprisingly, commercial success beyond one’s own country borders requires effort, investment and a clear strategy. Lack of forethought, lack of budget, and lack of understanding of what localisation
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Deal or no deal: Five things UK businesses should be doing now to prepare for Brexit Yesterday, I attended a brilliant Future Focus event organised by Unlocking Potential. The event was centred around how to deal with disruption and manage change in business. Brexit has already disrupted the UK business landscape and will undoubtedly continue to do so
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New German packaging law: what manufacturers need to know Are you selling goods into Germany, either in shops or online? On the 1st January 2019, the new VerpackG packaging law came into force. Any sellers, including online retailers, who bring packaged products (including padding material) onto the German market and which end up as waste with
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