Don’t let your marketing message get lost in (machine) translation

professional translation @fr Translation - Anja Jones Translation

Don’t let your marketing message get lost in (machine) translation

Have you ever wondered whether you could use machine translation to translate your website into other languages? After all, it would save you a lot of money and your website visitors would get ‘the general gist of your offering’. But is that enough to entice potential customer to buy from your website? “Qualität kommt von

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Drawing comparisons between music and translation – a brilliant video by Smartling

Computer-generated or carefully crafted? One-man band or the full orchestra? There are many similarities between music and translation. This brilliant short video by Smartling explains that translation is both art and science. Professional human translation is the gold standard of translation. Find out why it’s so important, and how technology is delivering translated information to more people than

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Translation technology: Translating websites and apps the smart way

With the rapid development of internet services and device technologies, the online world is becoming more and more accessible to people around the globe. Country borders no longer pose barriers to international trade and this presents a huge opportunity for businesses to reach more potential customers, not only on their home turf, but abroad as

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Standing out from the crowd: An ode to good translators

Over the last few years we’ve had the opportunity to work with some cracking translators in a variety of languages. Here’s a little summary of what we look for in translators.  Quality: Our star translators don’t just translate from A to B. They research the client’s industry and appropriate terminology, immerse themselves in the subject matter

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Hotel website translation and international SEO go hand in hand

The hotel industry is a crowded market place with many competitors essentially selling the same service (accommodation). What differentiates your hotel from any other in your area is to some extent down to the ancillary services you offer (gastronomy, health and fitness, daycare facilities etc), but to a much bigger extent it is down to

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Why free translation tools are a false economy for your business

Free on-line translation tools such as Google Translate and Babelfish have become well known in recent months. They appear to offer an easy solution to business owners who can integrate the automated translation tool into their existing website, so that visitors from abroad can just click on their country flag and get the webpage translated

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