3 key web trends that will affect the translation industry in 2016

Yesterday, leading Cornwall-based online marketing specialists Niddocks hosted the Niddocks GYM seminar (short for Google, YouTube & Mobile) to get Cornish businesses fighting fit for the year ahead. Managing director Rob Edlin presented the latest trends that we can expect in online search this year, and he was joined by Danny Burlacu from YouTube, who spoke about

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Hotel website translation: How to grow international traffic and increase conversion rates

As a modern hotel marketing manager, you have a lot of plates to spin. From creative online campaigns to SEO, from refining the keywords of your AdWord campaign to hiring the right photographer that will deliver that perfect snapshot of your new spa, your work is never done. All your efforts are geared toward raising

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To translate or not translate … that is the question

Are you wondering if you should be translating your website and whether it will give you a return on your investment? Here are a few things to consider. Searchability Translating your website into the local language will increase the chances of your website appearing in local search results. Search engines will favour websites in the

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Hotel website translation and international SEO go hand in hand

The hotel industry is a crowded market place with many competitors essentially selling the same service (accommodation). What differentiates your hotel from any other in your area is to some extent down to the ancillary services you offer (gastronomy, health and fitness, daycare facilities etc), but to a much bigger extent it is down to

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