Machine translation in tourism marketing: The difference between giving information and selling a service

Last week, I was fortunate enough to take advantage of the new direct flight connection between Newquay and Alicante. As I was waiting by the check-in desk, I spotted this German leaflet from Coastline Travel: I was really excited and proud to see that a Cornish business has gone to the trouble of providing a German

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Marketing translation: the cost of (not) translating your brand

As modern consumers, we are constantly inundated with information. The rapid adoption of mobile devices like smartphones, tablets and wearable tech, coupled with an increasingly reliable internet connection on the go, means that we are rarely off the grid. Digital content is coming at us from all angles and as a result, we have become

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3 key web trends that will affect the translation industry in 2016

Yesterday, leading Cornwall-based online marketing specialists Niddocks hosted the Niddocks GYM seminar (short for Google, YouTube & Mobile) to get Cornish businesses fighting fit for the year ahead. Managing director Rob Edlin presented the latest trends that we can expect in online search this year, and he was joined by Danny Burlacu from YouTube, who spoke about

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