Focus on export: Common misconceptions and pain points around localisation Exporting is a great way for businesses to grow and increase their sales. But not surprisingly, commercial success beyond one’s own country borders requires effort, investment and a clear strategy. Lack of forethought, lack of budget, and lack of understanding of what localisation means in the
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Creative writing: 7 reasons why translators should do it It is the month of July which means that Camp NaNoWriMo (National Novel Writing Month) is upon us. Camp NaNoWriMo unites writers across the globe as they try to hit their personal word count goals. Participating in this creative endeavour are two of our in-house translators who
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Copywriting: A natural evolution for translators? A few weeks ago at the ITI Conference in Sheffield, Adam Fuss, a Russian to English freelance translator and strategic communications consultant, gave a presentation entitled “Translators as communicators – diversifying your career’. During his talk, Adam argued that there is plenty of scope for translators to diversify their service
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