Marketing translation: the cost of (not) translating your brand

As modern consumers, we are constantly inundated with information. The rapid adoption of mobile devices like smartphones, tablets and wearable tech, coupled with an increasingly reliable internet connection on the go, means that we are rarely off the grid. Digital content is coming at us from all angles and as a result, we have become

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Brand Cornwall goes global

Long gone are the times when the Cornish economic landscape was dominated by miners and fishermen. The last Cornish tin mine finally ceased production in 1998. These days, the Cornish economy is comprised of a colourful mix of small businesses in different, highly specialised fields. The main reason for this transformation: The internet. “Fibre broadband

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Creative translation: Your marketing message on everyone’s lips

“I have bumble bees in my butt”, I once told a friend. He couldn’t stop laughing. Apparently, unlike Germans, the English don’t get bitten by bumble bees when they feel restless – they have ants in their pants. Both seems equally uncomfortable. But knowing these little nuances of languages is the first step to really

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Don’t let your marketing message get lost in (machine) translation

Have you ever wondered whether you could use machine translation to translate your website into other languages? After all, it would save you a lot of money and your website visitors would get ‘the general gist of your offering’. But is that enough to entice potential customer to buy from your website? “Qualität kommt von

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We translate your brand … and feed you wine and chocolate!

We’re happy to report it’s been a successful day at the Cornwall Business Fair 2014! Our stand – sponsored by the fabulous team at Get Set for Growth – was very well attended, not least because of our special ‘taste off’, featuring French, German and English (Cornish actually!) wines and chocolates. We shall be crunching

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To translate or not translate … that is the question

Are you wondering if you should be translating your website and whether it will give you a return on your investment? Here are a few things to consider. Searchability Translating your website into the local language will increase the chances of your website appearing in local search results. Search engines will favour websites in the

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Oh how “pinteresting”: Cornish companies help adapt Pinterest for UK market

Pinterest, the image-based social bookmarking and sharing site that’s hailed as the next big thing in the world of social media, has enlisted the help of Cornwall-based Anja Jones Translation (AJT) to adapt their website and mobile apps for the UK market. “For Pinterest, long-term success depends upon building strong relationships with its users, regardless of

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