Celebrating the role of the professional human translator With the advances in machine translation, AI and machine learning, we’d be forgiven for thinking that the role of the professional human translator is becoming increasingly marginalised and under threat. At the same time, as linguists and professionally trained translators, we understand the art of translation better than anyone, the
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Human, machine or hybrid: choosing the right translation type for your content With the advances in machine translation and machine learning, we are experiencing a shift in the general perception about the need for human translation. With free translations so readily available at the touch of a button, why should we even consider paying for
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As modern consumers, we are constantly inundated with information. The rapid adoption of mobile devices like smartphones, tablets and wearable tech, coupled with an increasingly reliable internet connection on the go, means that we are rarely off the grid. Digital content is coming at us from all angles and as a result, we have become
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Zu Ehren des gestrigen Earth Day haben wir bei AJT uns etwas Zeit genommen, um über eines unserer Lieblingsthemen zu reden: umweltbewusstes Leben. Das liegt nicht nur daran, dass Anja und ich beide Deutsche sind und in einem Gebiet von außerordentlicher natürlicher Schönheit (aka Cornwall) wohnen :). Es ist sicherlich wahr, dass unsere Kindheit in
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Long gone are the times when the Cornish economic landscape was dominated by miners and fishermen. The last Cornish tin mine finally ceased production in 1998. These days, the Cornish economy is comprised of a colourful mix of small businesses in different, highly specialised fields. The main reason for this transformation: The internet. “Fibre broadband
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“I have bumble bees in my butt”, I once told a friend. He couldn’t stop laughing. Apparently, unlike Germans, the English don’t get bitten by bumble bees when they feel restless – they have ants in their pants. Both seems equally uncomfortable. But knowing these little nuances of languages is the first step to really
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Here at AJT we love words. Whilst languages are our tools, words are our raw materials. We chip, chop and slice translated text every day and carefully craft copy that gives the original text a fresh foreign face. We specialise in translating marketing copy in German, French and English that sounds just as creative in
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Have you ever wondered whether you could use machine translation to translate your website into other languages? After all, it would save you a lot of money and your website visitors would get ‘the general gist of your offering’. But is that enough to entice potential customer to buy from your website? “Qualität kommt von
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We’re happy to report it’s been a successful day at the Cornwall Business Fair 2014! Our stand – sponsored by the fabulous team at Get Set for Growth – was very well attended, not least because of our special ‚taste off‘, featuring French, German and English (Cornish actually!) wines and chocolates. We shall be crunching
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We have recently been involved with the fantastic Get Set for Growth program, receiving 1:1 business support to help us manage our growth in a sustainable way. We were really impressed with the level of expertise and the hands on support we have received in the areas of finance and marketing, and would recommend the
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