Machine translation in tourism marketing: The difference between giving information and selling a service

Last week, I was fortunate enough to take advantage of the new direct flight connection between Newquay and Alicante. As I was waiting by the check-in desk, I spotted this German leaflet from Coastline Travel: I was really excited and proud to see that a Cornish business has gone to the trouble of providing a German

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Introducing Noreen, our translation intern for the summer

We are today extending a very warm welcome to our translation intern Noreen, who will be joining us over the summer months. Originally from Lille, France, Noreen is half-way through a 2-year Masters in Translation at the University of Lille. She is pleased to be back in the UK, where she feels right at home,

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Marketing translation: the cost of (not) translating your brand

As modern consumers, we are constantly inundated with information. The rapid adoption of mobile devices like smartphones, tablets and wearable tech, coupled with an increasingly reliable internet connection on the go, means that we are rarely off the grid. Digital content is coming at us from all angles and as a result, we have become

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ELIA Together: About growth, values and challenges in the translation industry

Last week, my colleague Sarah and I attended the ELIA Together conference in Barcelona, Spain. ELIA is the premier European language industry association and the main aim of the event was to provide a space for translation companies and freelancers to network, exchange ideas and discuss industry-specific challenges. From freelancers to large translation companies to translation

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3 key web trends that will affect the translation industry in 2016

Yesterday, leading Cornwall-based online marketing specialists Niddocks hosted the Niddocks GYM seminar (short for Google, YouTube & Mobile) to get Cornish businesses fighting fit for the year ahead. Managing director Rob Edlin presented the latest trends that we can expect in online search this year, and he was joined by Danny Burlacu from YouTube, who spoke about

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