Join our Creative Hour: transcreation exercise for the Natural History Museum

Join our Creative Hour: transcreation exercise for the Natural History Museum Welcome to this week’s Creative Hour here at AJT – we’re so glad you’re joining us. What’s the idea? The aim of this transcreation exercise is to brainstorm creative ideas under time pressure. Set yourself a time limit between 30 to 60 minutes for this

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Creative writing: 7 reasons why translators should do it

Creative writing: 7 reasons why translators should do it It is the month of July which means that Camp NaNoWriMo (National Novel Writing Month) is upon us. Camp NaNoWriMo unites writers across the globe as they try to hit their personal word count goals. Participating in this creative endeavour are two of our in-house translators who

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Copywriting: A natural evolution for translators?

Copywriting: A natural evolution for translators? A few weeks ago at the ITI Conference in Sheffield, Adam Fuss, a Russian to English freelance translator and strategic communications consultant, gave a presentation entitled “Translators as communicators – diversifying your career’. During his talk, Adam argued that there is plenty of scope for translators to diversify their service

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Stranger things have (never) happened on a steam train: a review of Strangers on a train 2017

I have to start with an admission: I have a bit of a professional crush on the Stranger Collective. Ever since we first had the opportunity to collaborate with the copywriting geniuses at Stranger, translating their beautifully crafted blogs for Coca-Cola’s Think Positively Collective into five languages (this was way back in 2010 and our

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The challenges of translating poetry

To quote Robin Williams’ brilliant character John Keating in Dead Poets Society, “We don’t read and write poetry because it’s cute. We read and write poetry because we are members of the human race […] poetry, beauty, romance, love, these are what we stay alive for.” Besides being what keeps us going as a species,

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