Celebrating the role of the professional human translator

Celebrating the role of the professional human translator With the advances in machine translation, AI and machine learning, we’d be forgiven for thinking that the role of the professional human translator is becoming increasingly marginalised and under threat. At the same time, as linguists and professionally trained translators, we understand the art of translation better than anyone, the

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Human, machine or hybrid: choosing the right translation type for your content

Human, machine or hybrid: choosing the right translation type for your content With the advances in machine translation and machine learning, we are experiencing a shift in the general perception about the need for human translation. With free translations so readily available at the touch of a button, why should we even consider paying for

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Marketing translation: the cost of (not) translating your brand

As modern consumers, we are constantly inundated with information. The rapid adoption of mobile devices like smartphones, tablets and wearable tech, coupled with an increasingly reliable internet connection on the go, means that we are rarely off the grid. Digital content is coming at us from all angles and as a result, we have become

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Brand Cornwall goes global

Long gone are the times when the Cornish economic landscape was dominated by miners and fishermen. The last Cornish tin mine finally ceased production in 1998. These days, the Cornish economy is comprised of a colourful mix of small businesses in different, highly specialised fields. The main reason for this transformation: The internet. “Fibre broadband

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Don’t let your marketing message get lost in (machine) translation

Have you ever wondered whether you could use machine translation to translate your website into other languages? After all, it would save you a lot of money and your website visitors would get ‘the general gist of your offering’. But is that enough to entice potential customer to buy from your website? “Qualität kommt von

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We translate your brand … and feed you wine and chocolate!

We’re happy to report it’s been a successful day at the Cornwall Business Fair 2014! Our stand – sponsored by the fabulous team at Get Set for Growth – was very well attended, not least because of our special ‘taste off’, featuring French, German and English (Cornish actually!) wines and chocolates. We shall be crunching

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