Brand Cornwall goes global

Long gone are the times when the Cornish economic landscape was dominated by miners and fishermen. The last Cornish tin mine finally ceased production in 1998. These days, the Cornish economy is comprised of a colourful mix of small businesses in different, highly specialised fields. The main reason for this transformation: The internet. “Fibre broadband means we can send stuff around the globe in milliseconds”. The new Hub Awards 2014 video “Exporting Brand Cornwall” gives an insight into new and exciting business ventures in Cornwall.

With the world shrinking, Cornwall has become the home and a constant source of inspiration for many creative professionals. Whether it’s fashion, design, cosmetics or renewable energies – “Brand Cornwall has grown over the last 4-5 years”, says Tamsin Harris from Truro & Penwith College. And the benefits of working from an area of outstanding natural beauty reach beyond the River Tamar. The county’s reputation for innovation, good quality, an active lifestyle and sustainable living precede Cornish products and services in the UK and abroad. “Living in Cornwall gives us a lot of credibility”, says Mark Jones, Director of the outdoor brand Dritek and Co-Director of AJT. Amanda Barlow, creator of the organic cosmetics range Spiezia, agrees: “People in London hear the word Cornwall and it gives more authenticity to my brand. It’s a real asset.”

For most people living in Cornwall is a lifestyle choice. But it doesn’t mean a lack of career. It’s not only an aspirational, but also a very entrepreneurial place and people increasingly create their own dream careers. Modern innovation centres in Penryn, Pool and Truro and the expansion of Falmouth and Exeter Universities, with many graduates staying in Cornwall after finishing their degree, are only some of the reasons why innovation is flourishing in Cornwall. The creative freedom and space to breathe motivates people to do what they love. And when people do what they love, they are usually good at it.

Tempted to live and work by the sea? Check out our latest vacancy: English to French Translator (in-house position)

 

HUB Awards 2014 | EXPORTING BRAND CORNWALL from The MotionFarm on Vimeo.