Focus on export: Common misconceptions and pain points around localisation

Focus on export: Common misconceptions and pain points around localisation Exporting is a great way for businesses to grow and increase their sales. But not surprisingly, commercial success beyond one’s own country borders requires effort, investment and a clear strategy. Lack of forethought, lack of budget, and lack of understanding of what localisation means in the

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Join our Creative Hour: transcreation exercise for the Natural History Museum

Join our Creative Hour: transcreation exercise for the Natural History Museum Welcome to this week’s Creative Hour here at AJT – we’re so glad you’re joining us. What’s the idea? The aim of this transcreation exercise is to brainstorm creative ideas under time pressure. Set yourself a time limit between 30 to 60 minutes for this

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Copywriting: A natural evolution for translators?

Copywriting: A natural evolution for translators? A few weeks ago at the ITI Conference in Sheffield, Adam Fuss, a Russian to English freelance translator and strategic communications consultant, gave a presentation entitled “Translators as communicators – diversifying your career’. During his talk, Adam argued that there is plenty of scope for translators to diversify their service

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Collaborative translation: How New Zealand’s translators came together to translate the country’s founding document into 30 languages

Collaborative translation: How New Zealand’s translators came together to translate the country’s founding document into 30 languages   It’s not often that I get goose bumps during a presentation at a language industry event. But as I sat and listened to Mandy Hewett’s talk entitled ‘Collaborative translation for the future of New Zealand’ about a

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AJT wins ITI Corporate Award

AJT’s Graduate Junior Translator Scheme wins 2019 ITI Corporate Award Newquay-based translation and localisation company, AJT, has been awarded the 2019 ITI Corporate Award for their Graduate Junior Translator Scheme. Managing Director Anja Jones accepted the award at this year’s ITI Conference in Sheffield on Friday 10thMay. AJT launched the scheme in 2018, to encourage

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Deal or no deal: Five things UK businesses should be doing now to prepare for Brexit

Deal or no deal: Five things UK businesses should be doing now to prepare for Brexit   Yesterday, I attended a brilliant Future Focus event organised by Unlocking Potential. The event was centred around how to deal with disruption and manage change in business. Brexit has already disrupted the UK business landscape and will undoubtedly continue to do so

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New German packaging law: What manufacturers need to know

New German packaging law: what manufacturers need to know   Are you selling goods into Germany, either in shops or online? On the 1st January 2019, the new VerpackG packaging law came into force. Any sellers, including online retailers, who bring packaged products (including padding material) onto the German market and which end up as waste with

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AJT translation calendar 2019

AJT translation calendar 2019 Over this past year, our AJT social media streams have been filled with beautiful illustrations of quirky German and French expressions. Hand-drawn by our lovely French in-house translator Alicia Pretot, the illustrations have been enjoyed by translators, language lovers and translation buyers alike – so much so, that we decided to

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