SEO Translation Services
Search engine optimisation plays an important part in getting your website found by potential customers, at home and abroad. We all know that ‘content is king’ but in order to get your engaging content in front of [the right] people, it’s important to create SEO-friendly pages so that search engines can easily identify what your website is all about.
SEO translation and optimisation for landing pages
If you have translated your website and it is generating international traffic, you may want to optimise key landing pages for search engines. Analysing the search terms you are being found for and optimising your page content and meta data can help to further drive traffic to your site. We can optimise your H1 titles, meta page titles and descriptions as well as the actual body text on the page.
Ad campaign translation / paid search translation
Paid search advertising is a great addition if you already have a localised website that you want to promote, or if you are considering whether a website translation is the right strategy for your business and you want to dip the proverbial toe into the international market to gauge interest. We can help you with the creation of Google Ad campaigns, from the initial keyword research to putting the ad text together. If you haven’t already got a translated website, then it’s worth creating at least a localised landing page for your ads to ensure a seamless user experience and minimise bounce rates.
If you have experience in running Google Ad campaigns for your core website, you will know that it is an on-going effort that requires regular fine-tuning, such as adding new keywords, changing the call to action in your ad and defining negative keywords. We can support you with regular reviews and optimisation of your campaigns.
If you would like to talk to us about SEO translations and how we can help your business be found internationally, please get in touch.